Impact of Cesarean Delivery Rates on Women’s Choice of Obstetric Hospital

Does Comparing Cesarean Delivery Rates Influence Women’s Choice of Obstetric Hospital?

The American Journal of Managed Care, vol 25, iss 2

Ovia partnered with researchers at Ariadne Labs to design a randomized control trial. The trial included educational content and an interactive tool that allowed members to search hospitals in their area and review their quality data, namely, C-section rates. We found that women given access to quality data were more likely to consider C-section rates when selecting their hospital.